More than a garment, it is a way of life for companion animals. From British-inspired tailoring to body-profile data, intelligent fitting and identity tags, we bring design and data together in service of companionship.

More than a garment — a complete way of life for companion animals.
More than a garment, it is a way of life for companion animals. From British-inspired tailoring to body-profile data, intelligent fitting and identity tags, we bring design and data together in service of companionship.
Brand colours: Edward Navy #0F1B2D · Antique Gold #C7A96B · Warm Ivory #F7F4EE.
Four collections · sixteen-piece product architecture
Official style code · English style name · Localised name





















Four materials · Custom pet name and owner phone · Permanent identity QR code
Explore and Customise Pet ID TagsTransparent public-good information, with every adoption, activity and collaboration responsibly recorded.
Create a pet body profile and receive size guidance.
Start Fitting →Customer support, kennel partnerships and business enquiries.
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